The Future of Consumerism: Merchentaining in 4D

Unveiling of Ralph Lauren 4D at the New Bond Street store in London. Its future of fashion, film, advertising, and TV. As David Lauren calls it “merchentaining“. Consumerism will never be the same.

Ralph Lauren Experience, Old Bond Street Full Video

Behind the Scenes Video

 

Fashion 2.0 | Second Annual Digital IQ Index of Luxury Brands Released

 

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