From Lion to Kitten: PPR to KERING

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PPR (Pinault-Printemps-Redoute) changed its official name to Kering. Not old news, but, it’s been palaver, and I’ve been  scratching my brain to understand the refashion of their image. The world of fashion has always been known for its  un-kering demeanor – no one has ventured into the business knowing that there were going to be fluffy puppies, rainbows and people gushing “its ok to make a mistake poppet, don’t you fret, have a cup of tea” if you didn’t get a second to iron a crucial piece before it’s strut down the runway. No. Fashion is an iron fist, wrapped in chain mail within in a silk couture glove. Vintage of course.  PPR, or my moniker for it, Power, Power, Roar – holds major subsidiaries such as, Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JeanRichard, Qeelin, Puma, Volcom, Cobra, Electric and Tretorn….I say again Power, Power, Roar.

Unless you read François-Henri Pinault’s reasoning behind the company’s metamorphosis – which won’t be solidified until June 18, 2013- one wonders where the flip originated from. Regardless the entire transformation just prompts my recollection of ITV’s Twenty Twelve.

(Siobhan in Marketing)

The Name: Kering

“First and foremost, Kering can be pronounced as ‘caring’ in English, which expresses our company culture of taking care of our brands, people, stakeholders and the environment. The suffix ‘-ing’ expresses the idea of movement, one of the constants in the Group’s history, as well as its international dimension. The stem ‘ker’, meaning home in Breton, is a proud reminder of our origins in the Brittany region of France.”
That’s touching, if you’re a non-profit.

The Image: The Owl
“[…] the owl, represents vision, as well as being a sign of wisdom. A discreet and protective animal, it is a powerful symbol for a Group that spots potential and guides and nurtures its brands and people.
To be honest I thought it was a fairy – or a flower with a face.
Side-note: Owls sleep through the day, and then parties at night.

The Signiture (tag line): Empowering Imagination
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“[…]places imagination at the heart of our business, enabling us to create value in the widest sense. At Kering, we encourage and take care of imagination to push our brands and teams to new limits, to create, innovate and realise their artistic and financial potential – in the most sustainable manner.”

– Why hire a doctor to write it?  Find someone whose penmanship can be coherently read.
Otherwise one just reads Sug@mation.

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Sustainability

PPR/Kering is the forefront of  questioning regarding their transformation and not their “consultants” 
Brand strategy and signature: Dragon Rouge
Visual identity (name, logo), graphic universe and website: Havas Lifestyle
Launch campaign: TBWA\Corporate

If you know the marketing world, then one is familiar with the phrase “the client is God”.
If you aren’t familiar, watch a few episodes of Mad Men.

Many companies have been  revamping their image as of late; trying to change the old into something new but, that isn’t always needed. Nor does it produce positive results.

Kering Press Kit

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Best of Britain A-Z(ed): A

AGATHA CHRISTIE

There’s more to the ‘Queen of Mystery’ than her little Belgium detective and spinster sleuth.

Add her other works such as Towards Zero, And Then There Were None and They Came to Baghdad to your library ASAP!

More Agatha Christie: Here

Alexander McQueen
(coming soon)

Anya Hindmarch
Also known as being ‘Not A Plastic Bag’, (just joking) – but, we all remember 2007 as the year we walked around with our shopping causing all those plastic users to go underground and shrink into the shadows. Opening her bags in 1991, AH now has a brimming collection for every occasion: a night on the town, a night in with the girls, a night with the baby, in town or out in the country, or out of the country – there is a bag. A.H. has also launched a Bespoke line that one can safely say has the potential (if hasn’t already started to) to ruffle a few pages over at Smythson!
*And on a marketing note, I quite enjoyed the ‘I Spy’/Jubilee theme for her Spring/Summer campaign!

BAGS
This season ‘The Bruton’appears to be the ‘must have’ but, I’d stay away from white this coming summer (esp. if you are attending our forthcoming Games – you’re sure to end up with a brown or black bag come autumn. The Nevis
The Mini Gracie
BESPOKE
The Two-Way Journal (love the silver pen!)

ASPREY
Bling, that comes in all shapes and sizes you most definitely want to get your hands on. Always can be relied on and always classy (even in those not to classy situations)

Aquascutum
Not the first stop for items not of the outdoor variety i.e. the mackintosh however, they are gradually beginning to show a bit more leg, and leave the Baby Boomer kit to oneside. Worth consideration, but proceed with caution.
A nice outfit but loose the bag and the shoes.

Perhaps they should chose a model that
can at least pretend she feels comfortable
in front of the camera.

Alexander McQueens Final Gift

For a brief moment yesterday March 9, 2010, Alexander “Lee” McQueen was again with us; during the unveiling of his last 16 pieces- a “posthumous offering” to fashion.[1] Barely have we come to realize that Mr. McQueen is no longer with us understandably fashioned a hauntingly sombre mood within the Paris apartment where the exclusive showing was held.  The pieces, resembled fashion from the Renaissance, Tudor, Saxon and Elizabethan era, McQueens “tribute to the Old Masters of fine art.”[1]  The prints mirror art of the Grotesque which artists such Bosch, Nero, and Brueghel.  There was a theatrical tone with how the models were presented: wearing Mohawks, bandaged heads and white makeup – they appeared as breathing dolls or wax figures. Upon finishing the show, Alexander McQueen Chief Executive Jonathan Akeroyd paid tribute to the designer, ‘It was all inspired and developed and all patterns were cut by Lee [McQueen]”.

I expect to see the collection held at the Victoria & Albert Museum for the pieces are priceless.

Truly a Collection Fit for Royalty. By Royalty.

A CLOSER LOOK AT THE COLLECTION/MY FAVOURITE PIECES

Saxon/Celt design

SIMILAR FASHIONS FROM THE PAST

[1] Read more: http://www.dailymail.co.uk/femail/article-1256700/Alexander-McQueens-final-collection-pays-homage-Old-Masters-haunting-display.html#ixzz0hokpjnBt


Long Live The Queen

Today on 11 February 2010, Lee Alexander McQueen, aged 40 passed away. Words cannot fathom the effect he had on this world, and words will not express the loss it will now endure.

The Queen is dead, love live the Queen.

It is hard to put into words the legacy he left behind, the impact that he had upon the fashion world both at a high brow and low brow level. He was the boy who grew up in council housing, who tailored his way through Saville Row – tailoring for Gorbachev and Prince Charles, who became the “hooligan of English fashion”, who became head of Givenchy, who would go on to win “British Designer of the Year” four times as well as being awarded a CBE. His creations are fearless, limitless, void of anything short of amazing.